From a legacy ASP.NET audit to a strategy-led redesign.
IG Kimya Ambalaj, part of the Imaj Global group, supplies plastic packaging from Istanbul — printed and unprinted flexible packaging, self-adhesive labels and bag production — to food and industrial clients.
We inspected the legacy ASP.NET WebForms site page by page, rescued 28 brand assets and turned an 8-point gap list into a written renewal brief. The site was then rebuilt as a fast, bilingual (TR/EN) Astro platform: 11 product pages across four categories, a brand-new sustainability page, and quote-request forms prefilled from product pages.
Customer interviews sharpened the company's positioning, so we designed and built a new 9-page site: two group brands consolidated into one presence, the catalog re-cut into four top-level categories (printed packaging, unprinted packaging, self-adhesive labels, bag production), a new applications page, and real photography optimized to responsive WebP.
The new site is complete on staging; the switch of the production domain igkimyaambalaj.com.tr is coming soon.
Stack: Astro 7 · TR/EN · fully static · responsive WebP
Let's turn your vision into a digital experience that's impossible to ignore.